Four years later! Microsoft is broken ax Shen Zhou, or dig your own grave?
July 15th, 2009 91 views[Author: Stone IP]
And before I knew it has been three years! Addiction science and technology to accompany daily edit Google Docs has a three-year-old! At that time, Microsoft announced that Office 2010 will offer online word processing service. Office 2010 will provide a free online version and the commercial network version. Online services which will include a simplified version of Word, Excel, PowerPoint and OneNote.
Four years! Microsoft later than four years before Google launched Web word processing service. This, of course, has dominated the desktop computer with its word processing market, Microsoft Office is Microsofts strongest sales and profitability of the software, once the introduction of free Web services, Microsofts revenues will inevitably decline. It is estimated that Microsoft is likely to four billion dollars of loss. Why, then, Microsoft also launched a free online version of this?
Mr. Shi believes that Microsofts free online version is not only the direction of network development to meet the outside, to a certain extent also the development in order to counter Google. After three years time, Google Docs dominated almost the entire network of word-processing services, we praise Google Docs. Line from the previous operation, to support off-line services, and then extended to the enterprise. The pace of Google Docs have never been stopped.
With the launch of Android mobile phones and the Chrome OS R D, Google Docs and the number of users will continue to enhance penetration. If Microsoft does not make a reform, Microsoft Offices utilization rate will be further reduced. Microsoft to launch web versions of select Office 2010, primarily to avoid the Google Docs become the first choice of customers no longer use Microsoft Office. So Microsoft had to give up substantial revenue to provide free word-processing services.
Microsoft refers to its free Web version of Office 2010 will be simplified, then how to simplify it in the end? If the contents of Google Docs and similar to that attractive enough. Because the Google product integration, but also the basis of a certain, if the service is not like Microsoft, like Bing, a selling point, and Google Docs can not do it for free online version of Office 2010 successfully on the greatly increased difficulty.
And with a software version of the free version and charges, fees and charges need version of the price than ever before (the purchase of software packages) cheaper to buy in order to attract users. Because users only pay for the upgrade, not to buy the entire software, fees and charges to be in line with the upgrade. This shows that Microsofts free online version of the difficulty encountered by many.
However, the network version of Microsofts strategy is wise. Because Microsoft has not really been the introduction of network software, in the future MID handsets and computer-based world, if Microsoft needs of different systems for preparing independent software, but can not exchange them, the attraction will be greatly reduced. In contrast, the introduction of the online version of Chrome OS even if widely used, but MIcrosoft Office can provide services through the online version will not be marginalized.
And in this part of the Internet, Microsoft lost the initiative early, video player has long been dominated by Adobe, the search business to Google, while portal Yahoo. Microsofts strongest show of Microsoft Office to seize the network, although a high degree of difficulty, but, if successful, Microsofts software in the network in this area there are advantages.
