Sony Sony 2008/2009 net loss of ¥ 98,900,000,000 …

Sony announced yesterday the results in 2008/2009, from April 1, 2008, ended March 31 this year, this time Sony burned a total of ¥ 98,900,000,000 (about 7037 million people currency), Althoughthan the official forecast, but it is also an alarming number of (Intel: ?than me; Editor, Brother! of it than this is not the case!)

Sony which is nearly 14 years ago, the first full year of revenue in the big case was a major setback, as the situation next year, Sony may be better to evaluate the Where do I; sub-items, the electronic products finishing Sales fell 17 percent, the major digital camera product line, small DC last year, less than 200 million units sold, the future will take the fine line (narrow line) with a view to improving, and the alpha series digital SLR camera part, it is said will strengthen the entry-level taking away market share; game of the entertainment industry has also killed 18%, Sonys PS3 game is expected to host next year, some games may be recovered, but the whole of next year, should still be a loss.

As for how to respond to what appears to the coming year may not, Sony regard is to be prepared for next year already, at the same time next year after expected, you can slowly reverse the situation.

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Reference reading

Read - Sony official information [PDF]

Read - Reuters reports

Read - MarketWatch reported