Yahoo!’s Open Strategy With Yahoo Mail and Other Products
December 16th, 2008 806 views
Yahoo! is working on to improve its web email service by making its inbox smarter with integration of third party tools. Yahoo announced that today, some of the accounts will begin to experience the smarter inbox. The smarter inbox experience features a new Yahoo! Mail Welcome Page which surfaces messages, information and activity updates you care about most, as well as an updated inbox and folder view that filters messages from your personal connections.
After a week of bleeding purple, a heavily bandaged Yahoo has regrouped to roll out its vaunted Open Strategy. At an event in San Francisco today, the company introduced “socialized” upgrades to Yahoo Mail, Toolbar, My Yahoo, Yahoo TV and Yahoo Music. Each service now features social enhancements that essentially transform the experience of using it into one more akin to social networking. Yahoo Mail, for example, now manages your in-box according to your social connections. It’s also been tricked out with a new social photo browser from Xoopit and a feature that allows you to easily turn a message into a WordPress blog post.
“By tying together our audience and context, we can have even more relevant experiences,” said Tapan Bhat, senior vice president of Front Doors and Network Services at Yahoo (YHOO). “All our properties are going to be socialized…and fundamentally, it is going to change how information is consumed.”
The new, smarter inbox will help users prioritize the email messages that matter the most to them. It will also help users perform tasks without pulling them out of Yahoo Mail (such as viewing photos and invitations from non-Yahoo services). The two key buzzwords Yahoo is using are “social” and “open” to describe their overall strategy with Mail.
The smarter Yahoo! Mail inbox also gives you immediate access to relevant third-party applications like Flickr, Flixster and Xoopit allowing you to do much more, and be more efficient, all from within your inbox. You will be able to log into your Flickr account right from the email inbox and manage your photos.
Apart from this Yahoo has also introduced a new toolbar which displays which application to go to the web.
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